The San Francisco 49ers are going to break the bank.

CEO Jed York revealed his plans to give QB Brock Purdy a ‘massive’ contract extension, arguing that it’s just the way things go in this business.

That makes perfect sense, but it might not be in his team’s best interest.

At least, that’s how sports analyst Colin Cowherd seems to feel about it.

Talking on The Herd, he compared the Niners to the Dallas Cowboys in the sense that once they start paying their QB big money, they will no longer become a Super Bowl-viable team.

“They’re becoming very much the Dallas Cowboys… Once they paid a good quarterback great money, they’re no longer Super Bowl viable,” Cowherd said.

He called everything ‘fool’s gold,’ as they won’t be able to keep their stacked roster together.

Cowherd argued that the Niners are built on big trades and free agency because they’ve dropped the ball with most of their draft picks.

Thus, signing Purdy to a market-setting deal would only hamper their ability to keep their stacked roster together.

That makes perfect sense.

Purdy has earned his stripes and his money already, but the fact that he was on such a cheap contract was one of the main reasons why they were able to put together this roster in the first place.

That’s not his fault, and he should make the most of this opportunity to get set for life.

But jumping the gun to sign him could set this team back drastically, as they have multiple top-notch guys entering free agency next offseason.