With the rise of Michael Jordan, the Jordan Brand achieved remarkable success right from the inception of its first shoe. Nearly four decades later, the brand continues to thrive, generating an impressive annual revenue of $5.1 billion. Since 1984, the legendary Chicago Bulls icon has been the face of the brand. Now, his daughter, Jasmine Jordan, seeks to make her own mark and follow in her father’s footsteps by making a substantial impact on the brand within the WNBA. Through the recent collaboration between Jordan and the WNBA, Jasmine moves one step closer towards emulating her father’s incredible success.
Studying sports management at Syracuse University, Jasmine Jordan kickstarted her career as a coordinator of basketball operations for the Charlotte Hornets. The 30-year-old now works as a field representative at the Jordan Brand. In what seems to be her first big move for the company, Jasmine is partly responsible for the recent Jordan-WNBA partnership.
Jordan Brand’s collaboration with WNBA
For the first time, at the 19th WNBA All-Star Game, the Jordan Brand’s logo will appear on the jerseys. According to the brand, this deal displays its commitment to the women’s game. Nick DePaula tweeted the details about the same partnership, and Jasmine Jordan reshared an Instagram story with the same tweet. Take a look at the screenshot of Jordan’s Instagram story on tragicpatek’s tweet:
This isn’t the first time the brand has associated itself with women’s basketball this year. Five-star basketball prospect Kiyomi McMiller signed a historic NIL deal with Jordan Brand in February. Only a few months later, the brand announced the signing of Rhyne Howard, Isabelle Harrison, and Dana Evans. These athletes are merely a few high-profile stars that Jasmine represents.
Even though she’s a field representative at the Jordan Brand, at a very young age, Jasmine tried her hand at designing a few shoes for the company.
Michael Jordan would send Jasmine’s sketches to the brand
As a kid, Jasmine would draw up a few sketches of possible show designs. As per her request, His Airness would oblige by sending her drawings to the company. However, her dreams of being a shoe designer would soon shatter after Jasmine took a look at the “ugly” prototypes. Take a look at what Michael Jordan’s only daughter with Juanita Vanoy had to say on the BIRTH QUEEN’s podcast:
“I literally would like create sketches and then give them to my dad. I’m like ‘send them in, send them in, I wanna see what they think’. They were sweet, they made prototypes of things that I drew up and I was ‘this is so ugly, please don’t produce this’.”
Even though she was unable to contribute with designs, her impact on the brand is inarguably a huge one.