“Love Letter” by Michael Jordan’s Brand Unveiled, Honors “Birthplace of Greatness” With Short Tribute

The vibrant and ecstatic environment of Brooklyn has always been a magnet to artists. But what this passionate place of culture and heritage also offers is a hometown to the legends. Following the same, Carmelo Anthony and Michael Jordan joined hands for the Air Ship collection and gave a special homage to their birthplace. Also, the most anticipated sneaker on everyone’s wish list finally gets a face in the latest release “Where I’m From.”

As Carmelo Anthony takes center stage, AWAKE NY shows off its inspirations from the 90s’ downtown NYC on their fresh collaboration AWAKE NY x Jordan Air Ship PE SP Game Royal. Here is the “Love Letter” to the borough. The Brooklyn-born 10x NBA All-Star recently posted the promo on his Instagram page with the caption, “AWAKE NY & Jordan presents “WHERE I’M FROM”

A love letter to the birthplace of greatness: Brooklyn.”

The short film recorded in Fort Greene features aspects of Brooklyn that made a huge part of Melo’s life. From the basketball court to the neighborhood, this video takes everyone to the insides of New York’s borough. It begins with, “We don’t question what the greatest of all time is. Where I’m from, legends are born.” It also says, “When we get in our zone, the world stops and watches.” And undeniably both Michael Jordan and Carmelo Anthony, NBA legends, brought all their spectators to the edge of their seats when they played.

The Big Apple-based brand, which is quickly climbing the success road, surely brought the passion of downtown New York out through Jordans.

AWAKE NY x Jordan Apparels

For about eight months now, Michael Jordan fans have waited to see how the Air Ship will transform with AWAKE NY. Apart from the much-hyped Jordan sneakers, “Where I’m From” also gave us a look at the other pieces in this collection. There will be varsity jackets, flannels, sweatshirts, sweatpants, shorts, T-shirts, and hats. The collection is marked for its release this spring starting with the AWAKE NY x Jordan Air Ship PE SP Game Royal on October 16th, 2024.

The entire collection reimagines the classic Jordan Air Ship but with the twist of New York life. After a long time of teasing, AWAKE NY and Jumpman have finally given their loyalists a date to mark on their calendars. It will be interesting to see what Nike and Michael Jordan explore next with AWAKE NY.


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