Luis Ruelas Teases “New Project” in Career Portfolio: “That’s What I Do For a Living”

The Real Housewives of New Jersey husband has something exciting in the works debuting very soon.

Teresa Giudice’s husband, Luis “Louie” Ruelas, has had a number of business ventures over the years, thanks to his entrepreneurial spirit and he’s got yet another “new project” in the works.

The Real Housewives of New Jersey husband is the co-founder of Digital Media Solutions, but has ventured into the pet insurance business and has even worked on a company to help fathers and their sons strengthen their relationships. His biggest role, however, has been being a strong a support system to his loving wife.

Louie does have a brand-new project in the works and this one sounds very interesting as he continues to expand on his career. He recently caught up with TMZ while in Los Angeles, where he could not be more excited to talk his latest venture.

Details on Luis “Louie” Ruelas’ “New Project,” Vinivia


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A post shared by Louie A. Ruelas (@louiearuelas)

Photographers caught up with Louie and Teresa on March 15 while they were out in Los Angeles, about to get dinner. The couple posed outside of the restaurant, as seen in the photos above, posted to Louie’s Instagram account that evening. Before grabbing dinner, Louie told TMZ about his “live streaming platform.” “We’re gonna take over TikTok,” he said.

Louie showed off the car he was riding in, covered in advertisements for his new company, Vinivia. According to the app’s website, Vinivia is a live streaming platform “like never before” that combines “cutting-edge technology and continues innovation with a creator-centric approach.”

“This is a live streaming platform that’s being launched on April 4, 2024, solely for creators and influencers around the world,” Louie explained to TMZ. “That’s what I do for a living.”

Louie previously teased Vinivia on Instagram in September 2023, using the company’s name in hashtags on Instagram ahead of his trip to Switzerland. While he was there, Louie posed on a helicopter with two other men who work at Vinivia, hinting at big things to come in the future.

“Today we reached the pinnacle of success today standing tall like the mountains that surround us!!” he wrote in the caption of the post. “On top of this glacier we forged a bond sealing our commitment to one another for years to come.”

Louie had to answer this question during a panel at BravoCon 2023, where he summed up his job in 10 words or less.

“I monetize social media traffic, so I manage [my] clients’ ability to create customers online,” he said.

Teresa Giudice and Louie Ruelas to appear on RHONJ Season 14

Teresa Giudice and Louie Ruelas together at BravoCon 2023.
Teresa Giudice and Louie Ruelas attend BravoCon at Caesars Forum in Las Vegas, NV on November 4, 2023. P Photo: David Becker/Bravo

The upcoming Season 14 of RHONJ will focus more on Teresa and Louie and their relationship, as seen in the trailer above. According to a press release for the new season: “Teresa is happily in her love bubble with husband, Louie, and continues to preserve her peace by cutting off her relationship with her brother, Joe, sister-in-law, Melissa, and former friend, Margaret. However, as she navigates her new family life with Louie, her emotions are at an all-time high as her daughter, Gabriella, prepares to go away to college.”

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