Travis Scott is keeping the Super Bowl party going but his kicks were the real scene-stealer. He’s now part of the Jordan Family with his own original Jordan trainer. After giving a sneakpeek of the Jumpman Jacks during the Grammys weekend, he officially debuted them at Super Bowl LVIII. He attended Super Bowl with James Harden who sported 49ers red. The rapper and his debut Michael Jordan-influenced sneakers stood out in a picture with The Beard and Lil Baby.
The Jumpman Jacks, a variation of Michael Jordan’s signature shoe, haven’t been launched in retail yet. The Super Bowl variation in a red colorway is not available on the website either. The Jumpman Jack shoe is officially set to drop later this year and is expected to retail for close to $200.
The Jordan brand stood out at the Super Bowl. Apart from Usher wearing one of a kind customized Air Jordan 4s for his Halftime performance, some of the 49ers carried limited edition Air Jordans to Allegiant Stadium.
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Whether this Super Bowl version releases along with the retail launch of Jumpman Jacks, we’ll find out soon. Meanwhile, it was the Grammys that gave the first glimpse of what to expect from Travis Scott’s collaboration with the Jordan Brand.
Jordan Brand’s Travis Scott collab hit Grammy Awards
After signing a deal with the Jordan Brand, the rapper’s Jumpman Jack featured in the Travis Scott x Jordan commercial during the 2024 Grammy Awards ad break. They aren’t football cleats but per the commercial, the design is inspired by Travis Scott’s “non-stop lifestyle as an elite performance athlete.”
Scott’s Jumpman Jack are suited for everything from basketball to clubbing. And their clubbing utility shone ahead of the Super Bowl. The Astroworld mogul hit the inaugural Roc Nation Sports Super Bowl party in Las Vegas’ Poodle Room at the Fontainebleau with stars like Tom Brady, Queen Latifah, Ciara, and Leonardo DiCaprio.
Jay-Z’s new Pre-Super Bowl bash seemed to replace the annual Roc Nation Brunch which usually takes place during the Grammys weekend. It however didn’t take place this year. Instead Rock Nation’s partnership with Versace to launch A-list events kicked off with this event. As the event was to project Roc Nation’s signees like Dez Bryant, Todd Gurley and Kyler Murray, it made it ideal to flaunt Travis Scott’s new sneaker venture with Michael Jordan.