Patrick Mahomes stands alone as NFL’s most marketable player

More than just the NFL’s most decorated active quarterback, Patrick Mahomes has built a powerful national brand. Fresh off his Super Bowl LVIII victory, he transcends the field, attracting endorsement deals with major brands like Head & Shoulders, State Farm Insurance and Subway, among others.

Mahomes has skyrocketed to become the NFL’s undisputed marketing champion, writes Andscape’s Aaron Dodson. Experts like Oakley’s Corey Hill rave about his “out of this world” marketability, highlighting how he goes beyond the typical athlete endorsement, which has led to him becoming a powerful brand in his own right.

This statement from Hill rings true as Mahomes rises above the rest of the field of competition, signing endorsement deals with 15 diverse companies, according to 1Up Sports Marketing, his partner since 2018, who can surely attest to his diverse brand power. From household names like Oakley, Adidas, and T-Mobile to regional favorites like Hy-Vee, a Midwestern grocery chain, Mahomes’ appeal cuts across demographics and industries.

Here’s more from Andscape, detailing how Mahomes has become one of the most recognizable figures in the NFL. And he’s certainly the most seen in national TV ads:

Patrick Mahomes

This statement from Hill rings true as Mahomes rises above the rest of the field of competition, signing endorsement deals with 15 diverse companies, according to 1Up Sports Marketing, his partner since 2018, who can surely attest to his diverse brand power. From household names like Oakley, Adidas, and T-Mobile to regional favorites like Hy-Vee, a Midwestern grocery chain, Mahomes’ appeal cuts across demographics and industries.

Here’s more from Andscape, detailing how Mahomes has become one of the most recognizable figures in the NFL. And he’s certainly the most seen in national TV ads:

While Tom Brady boasts more Super Bowl wins, Mahomes enjoys wider recognition thanks to social media and pervasive advertising. Brady grew up in an NFL where his contemporaries were legends like Peyton Manning and Brett Favre, but today, Mahomes stands alone compared to fellow rising stars like Josh Allen and Lamar Jackson. His on-field accomplishments, including three Super Bowl championships and the sheer dominance at his position, undoubtedly contribute to his marketing power.

“We definitely believed in Patrick’s trajectory on the performance side,” Hill added in his conversation with Dodson. “But, I don’t know if any brand knew that he was gonna be doing what he’s doing now.”

 

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